Inside the Fan-Fueled Rollout of Marty…

Dec 17, 2025

From surprise screenings to sold-out merch, Timothée Chalamet and A24 built a campaign that relied on fandom, and exposed the risks of doing so.

Read →

2 Comments

Emma Jamieson

Dec 20

A stellar breakdown of this campaign!!

Thank you!!

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts